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How to Organize Your Shopping Feed

Google and its various platforms has always been a major player in the world of e-commerce. A recent announcement from the company indicates that Google is requiring corporations to organize shopping campaigns that are retail centric; which will emphasize product groups, custom labels, as opposed to Adword definitions, and reporting done at the product level among other innovations. A shopping feed management will need to be a little more sophisticated than before.

Product Groups Will Be Important for Shopping Feeds

Shopping campaigns on Google are going to require the use of product groups for those items that a company would like to advance into the public eye. A merchant will be organizing inventory using product groups within the customary Google Merchant Center data feed, and the organization of information will need a number of product attributes defined. These will subdivide each product group even further. This will in effect incrementalize the shopping feeds into groups such as brand or the condition of the product.

The Need for Custom Labels

Google wants custom labels has an advanced product quality. These will both identify a given product and that the same time develop a product. As a company develops various campaigns, it is being requested to create a priority of “low”, “medium”, or “high”.

The Changes Are Migrating out

Google is changing the texture of shopping feeds in order to streamline things and make shopping campaigns that much more efficient. It will mean a different way of categorizing inventory as it relates to feeds being sent to the Google Merchant Center. Other marketplaces are picking up on the Google renovations. Bing has made some changes to accommodate the Google Shopping Campaign concept and other e-commerce marketplaces will no doubt follow suit. This will mean that marketing strategies are going to have to be very subtly changed to reflect the trend. On the positive side this could make any shopping feed that much simpler to organize, and it would impossible to highlight best-selling products or new products within their own respective groups.

There is no indication that certain basic parts of the shopping feed are being radically changed. There will still be a need for good keywords to optimize product page, and product definitions and labels must continue to be unique. Copying from somebody else has always been penalized by Google and will undoubtedly continue; as copycats don’t get the sales volume they were hoping to receive. As a company gets used to the new way of doing things with Google, it might be a sensible idea to bring a third-party to help structure things. This can assist in making the shopping campaigns more lucrative.

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