We Do

  • Creative product descriptions
  • SEO product descriptions
  • Product descriptions rewriting
  • Product feed optimization

Key Features

  • Multiple writers
  • Optimized descriptions
  • Rush turnaround
  • Quality control
  • Affordable prices
  • Dedicated support 24/7

Our Customers

  • Content marketers
  • SEO marketers
  • Email marketers
  • eCommerce websites
  • Corporate blogs
  • Agencies
  • Online publishers

The Process of Feed Management

No one has to be sold on the idea of e-commerce. It is widely accepted that the Internet is an avenue of sales with unlimited possibilities. It is something which has to be managed properly so that comparison search engines and the curious are drawn to products for sale. Good feed management whether it is data, product, or shopping, needs to be an essential part of the marketing strategy.

The Dynamics of the Process

Any of the feeds management are structured around information regarding the various products of company. The data is ordinarily based on a text file or MS Excel spreadsheet. The data feed will be used by comparison engines display information. The comparison engines allow the consumer to look at various products and compare prices. The data requested is specific to the comparison search engine, and proper management includes following those data guidelines carefully. It is going to be critical for any effective feed management to optimize the product page.

Keywords and Fresh Content

The right keywords are the heart of any search. These nouns and phrases summon the spiders from the search engines, and help assure that the product is at the top of any search list. Merchants must resist the temptation to simply send one set of data and then ignore it. Updates are extremely important and Google rewards fresh information. This can mean that feed management will require almost daily updates. It can be a tough job assignment, but is absolutely necessary to maintain a long-term profitability. Failure to do this may result in products have changed constantly in the data feeds.

A Good Strategy Helps

Advertising dollars need to be spent wisely and this includes efforts on e-commerce sites. Any form of feed should follow a fairly precise procedure of information being submitted and keywords routinely change. Product descriptions cannot be static. They need to contain the most current keywords and phrases. They also should be able to catch the interest of a consumer and have inherent in them a call to action. The timing of new updates should also be determined. These can be whenever there is a new product, or on a scheduled basis. What is critical here is not to simply leave the information of a data feed alone to go dry. It has to stay fresh. E-commerce buyers are very sophisticated group of people. They want to be able to compare with other products. Having the best information can be as important if not more so than lower prices.

Choose product feed optimization with our company and become one of our happy clients!

Merchants who respect the need for good management of any information feed are going to be rewarded by the consumers. Those who fail to do this will be disciplined with lower sales volume that anticipated. A formalized approach to submitting any feed, along with the right keywords and optimize techniques, will guarantee e-commerce success.

We know how to implement this in the most appropriate way!